Monday, 30 September 2013

Website Pricing: How Much Should A Website Cost?

Being in sales for many years in software and web development companies, I’ve been asked this question many a times…
What Does a Website Cost?

This is a question that we field all day, every day.
As either a person in business development, sales, marketing, developer, freelancer, or the owner of a web design business, it’s important that you know how to answer this question and understand what your competitor is charging as well as how you can create value.

And, on the other side, if you’re a business owner searched for information on the cost of developing your own site (either using a professional company, or hiring a developer) you need to understand the many aspects that can come from such a broad question.

In both cases – it’s important to remember that although a website is a “digitized” item, a website is still a product BUT more of, it’s also a service.

BIG problems Websites are nothing like conventional products, and “service” is a very difficult task in this industry.

There’s a whole relationship between you and your client (if you are a web development company), OR you and the company you hire to do your website that crops up through the process of web development, and this relationship, as well as the ongoing support that continues AFTER the site has launched is what separates this “product” from others.

If I had to make a comparison, I would say pricing (and building) a website is a lot like pricing (and building) a new home.
Whether you buy a home from a new development, or have one custom built. The process is very much like as building a new home.

Website Pricing

The reason it’s so hard to simply give one a price for a website is there are so many damn factors involved – even outside of the technology, which matters A LOT!

Here’s a short list:

Client Server/Hosting Requirements – What is hosting? Basically it is a computer, which keeps your website online for 24*7 (No matter what). In real terms, the hosting is one of the key points for your website. The good hosts provide services on quite high speed servers, with a very high speed connectivity. Host is responsible to show your website to the visitors, as and when they wishes to. The downtime is very less on good servers. Accessibility is very fast, if you are on a good server.

Who is hosting? Email? Who is setting that up? What if something happens to email? What kind of server will it be hosted on? Does the client have access? Do YOU have access? Hosting problems alone take 2 – 10 hours initially to address on EVERY project – and problem account for about 10 – 20 hours of support during any given year for a client. That too, if you are lucky to find web hosting company with good support. I have lots and lots of BAD web hosting company examples to quote here.
Scope – What does the client want? What does the client NEED? These very different things from each other
Who is the Client – I’m going to quick address business owners here – who are you? Are you too picky or you easy to deal with? A good web development company will do one of two things – either read you well, or structure their contract for it not to matter (ie hourly). However, in either case the easier you make it to work with you, the less expensive a site will tend to be.
Client’s Technical Knowledge – More highly technical clients don’t have to learn how to maximize their web browsers or, and this one still gets me!, understand why there are “bars” on the side of their website (the background of a site in a fixed width design is called “bars” here). The more hand holding a client needs (or the less IT staff they have) the more time it will take to complete the project and have them satisfied.

These are just a few items that impact the overall cost, and they don’t even begin to touch upon budget, or design.
But, as they hinted at – websites, be it coding, or communicating, take time.
Time is precious; time is valuable. As a freelancer you must value your time. As a business owner you have to understand the time it takes you to “figure out how to build” a website, takes away from other items that lead to making money and a living.

If somebody asks you, why you cost too much, here is a good nifty answer…Tell them …“Do you want to specialize in HTML, CSS, Javascript, etc. or do you want to be running, growing, and profiting at your own business?”
I have a short story here:  A known of mine, a highly technical known  mind you, studied and literally took 8 weeks straight to build his company’s website (he was managing the company at the time and has since graduated to president). At the time he was paid Rs. 9000/- per month. However, factor in ALL of his time and he spent nearly Rs. 108000/- of his company’s time. All for a static site that wasn’t even search engine optimized and frankly looked pretty bad!

Point is, it almost never pays to have some “figure out” how to build a website within a company. It doesn’t make time, or financial sense. – Now learning how to edit/update a CMS on the other hand – does – and we’ll get back to this in a moment.

And then there’s everything that comes AFTER a website is launched (and the things you or your team should be looking at during development…) THE MARKETING!
You also need to evaluate the best ways to market your clients’ website, once you’ve launched. If you design a website that doesn’t get found, then your client will not appreciate the fact that you charged him or her ANYTHING to build their site. Knowing how to market for your client takes experience.

Real World Website Pricing Breakdown

First, there are services (and for the majority of this article I’ll ignore these). There are a ton of services out there that can get you up and running quickly, easily, and in some cases freely. I’m a huge fan of “” for anyone looking to simply build a blog and get their voice on the web. In future posts we may highlight many of the free and inexpensive web services available.

Okay, here we are.
Basic Website – Rs.10000/- – Rs.15000/-
After spending a significant amount of time (over 14 years  in this industry), we’ve determined that the market average for a baseline website is Rs.10000/- – Rs.20000/-. I’ve seen much, much higher. And, I don’t recommend going with anyone who charges less because the quality of the work will negatively (and directly) correlate to the price decrease.
With a basic website, you’ll have a simple online brochure made out of a template (or format) where your customers and clients can review your products and services. The basic website may be your best salesperson, working 24 hours a day by just showing up. It’s your marketing tool to get your message out to the world. It provides a digital launch pad, where you can showcase your products or services. Most web developers will install Google Analytics too.

Customised Website – Rs.20000/- – Rs.30000/-
If you can think it, it can be designed in this price range. They may not be as fully functional, but they will be beautiful. At this spending level, you will find a website that is custom-tailored to meet your specific market needs.
At this price point, you can expect the beginning of the “wow-factor” from your web design team. You will not typically find features of audience interactivity, ecommerce, or content management.
Going back to the Basic Website, the website pricing is calculated at the same rate. These websites take much more time to build since they will include custom CSS and XHTML coding so that the website will show up the same on virtually every interface. Again these websites will be optimized for Google, Yahoo, and Bing so that they will rank better in organic keyword searches.

Content Management System (CMS) – Rs.30000/-- Rs.100000/- 
A website designed and built with full CMS integration will typically run from Rs.30000/-- Rs.100000/-, depending on your specific needs and the extent of the customization requested. These websites will be designed with both functionality and appearance in mind. Custom art design and mid-level functionality will be included. You will be able to manage and update all of your content through the installed CMS interface. You can have an infinite number of pages (depending on the amount you want to spend for the time it takes to create them). With CMS you can manipulate, upload and change the pictures, content, and blog all day long. (You’ll soon discover, if you don’t already know, that updating your website can quickly become consuming). 
This is our most popular product package at BIS

By enabling a CMS interface, these websites are designed to be user-friendly (as user-friendly as possible for a non-tech inspired individual). You won't be billed for the time that it takes to make the minor changes and small adjustments that may become costly.

These sites will be laced with the ability to get “social”. You will be able to build a reputation through your BLOG. Depending upon the specifics of the agreement, you should be able to expect some keyword research to help you get started.

Highly complex websites can be very expensive to create. Social Networking, Advanced Blogging, and Web Application Development will raise the price tag. There are a limited number of companies that can perform well in this arena, and most of them will charge you a consulting fee (the initial consultation with BIS is FREE).

These websites aren’t some of the really good sites we’ve visited.  Falling in this price range are sites like,, ,, to name a few. These sites will have been coded from scratch, along with the applicable application programming. Websites in this price range require an extreme investment in time to research, develop and implement the software necessary to integrate the entire website in one seamless design.

It’s more expensive to build a website when you consider the actual cost in terms of hours. There is a distinct difference between amateur websites and the work of a professional development team. While it may cost more money to build the website in the first place, by hiring a professional you will realize a return on your investment (assuming that whatever you're selling isn't dump).

So make a wise decision, once you think of launching your own website. For FREE consultation, please drop a mail to or you mail call at +91-8696900393/+91-8696900395

Monday, 15 July 2013

Latest information technology trends defining the world

Information technology is concerned with improvements in a variety of human and organizational problem-solving endeavors through the design, development, and use of technologically based systems and processes that enhance the efficiency and effectiveness of information in a variety of strategic, tactical, and operational situations. Ideally, this is accomplished through critical attention to the information needs of humans in problem-solving tasks and in the provision of technological aids, including electronic communication and computer-based systems of hardware and software and associated processes. Information technology complements and enhances traditional engineering through emphasis on the information basis for engineering.

The analysis of information systems is vital to all organizations. The structure of most organizations and information systems technology are the "Linking Pins" to organizational effectiveness. There is a reciprocal nature of the relationship between management and everyone else with selecting, enacting, and retaining information using technology. Improving information technology provides concrete explanations of communication. Information systems improvement deals with interdependency goals. With technology and its improvements individuals who were once strangers can become linked in ways unimagined prior to the use of modern technologies from the Stone Age to the chip.

Advantages of Information Technology: The advantages of information technology are many. True globalization has come about only via this automated system. The creation of one interdependent system helps us to share information and end linguistic barriers across the continents. The collapse of geographic boundaries has made the world a 'global village'. The technology has not only made communication cheaper, but also possible much quicker and 24x7. The wonders of text messages, email and auto-response, backed by computer security applications, have opened up scope for direct communication.

Computerized, internet business processes have made many businesses turn to the Internet for increased productivity, greater profitability, clutter free working conditions and global clientèle. It is mainly due to the IT industry that people from diverse cultures are able to personally communicate and exchange valuable ideas. This has greatly reduced prejudice and increased sensitivity. Businesses are able to operate 24x7, even from remote locations.

Information technology has rippled on in the form of a Communication Revolution. Specialists in this field like programmers, analyzers and developers are able to further the applications and improve business processes simultaneously. The management infrastructure thus generated defies all boundaries. Among the many advantages of the industry are technical support post-implementation, network and individual desktop management, dedicated business applications and strategic planning for enhanced profitability and effective project management. Advances in web technologies and their growing usage have made the production, distribution, and sharing of information so much easier than what it was only a decade ago. These days Internet has become the most popular way to access news. Busy executives, decision makers and other people taking advantage of computing in work and they find Internet as the best source to gain latest news.

Social media is the use of media as a device for sharing ideas, concepts, messages, or simply entertainment.
Media for our purposes will be videos, documents, photos, and slide presentations.
Sites like,,, facilitate using these forms of media in order to communicate one to one, or one to many.
Every enterprise needs to understand how to utilize these sites in order to be the primary provider of information in the fields of specialization.

Since business is all about connections, social networking is going to change how we sell, how we do customer service, and how we build strong customer relationships in general.

To build a powerful social tech strategy in your organization, you need to be in command of techniques and technologies.

User Generated Content :
Never before in history could any individual create a video, presentation, document or photograph and have a way to publish it to the world instantly, and for free.
People now have the power to create any type of media they choose and share it with their friends, or the world in general over the Web.

Citizen Journalism:

Blogging, micro-blogging, and RSS feeds are just some of the tools that  allows any person to become a news source to the entire Internet – for free.Never before in human history could a human being witness an event, or have an editorial thought and had the ability to instantly share this with the rest of humanity.

Real time news:

Not only can any citizen with Web access now create and deliver news, but they also can do it in real time. In the case of television,what we have now learned is that there is a lag time between the news event, and when their reporters get there.
Services like Twitter now allow any witness to news to deliver text and pictures within seconds of the event.

Web-based rivers of information:

Today, we can create raging rivers of information that include just about every thought leader on any subject, and we can get this information in real time. Social Tech gives us the tools to construct powerful collections of information that gets pushed to us on any device we choose, and we also have filtering tools in order to help us aggregate and weed out just the important nuggets each day.

eCommunities :
People for the first time have an instant ability to find others that have shared interests. Not only can you identify others that have formed a group that is like-minded, you can use services like Ning to instantly setup a group for any specific area of interest. Our new social tech tools can facilitate people communicating and sharing from any corner of the world


Services like Twitter and Facebook have given people the ability to connect to streams of information provided friends and strangers. Each of these streams of information is a unique voice and collection of information that is delivered in real time.

Location based information:

For the first time in history, we have the ability to interact with our environment without driving around aimlessly .
Businesses can also identify where we are and send us information when we are in the neighborhood. We can use our smartphone to identify what we are looking at and bring in information that relates to our location (Augmented Reality or AR). With AR we can completely change how we relate to our current location

Crowdsourcing :

We have an explosion of sites like,,,, and as examples of how work can be completed in the future.
Business people are now waking up to the fact that you can get work done over the Internet – often by anonymous sources – for a low amount of money, quickly, and with great quality.

How to improve information technology involves quality planning, assurance, and control. To achieve these goals, practitioners of information technology identify quality standards and satisfy project performance. The activities of information technology should be related to satisfying relevant quality standards. Lessons learned from current technology can improve its performance. Technology should be improved by meeting customer requirements; and improving technology should be a continuous process. Thus technology improvement should relate to its functionality, features, outputs reliability and maintainability.

Information technology provides remedy to the problem of poverty simply because it presents mankind with a tool for leveraging information and knowledge at a rate and at a level before now unknown. This has implications for not only individuals and communities but for nations. Information technology can be used to search for and transmit local, regional and global best practices in poverty eradication, enhance participation in governance, give voice to the disenfranchised in the society and facilitate new forms of governance, all of which in turn will serve to enhance a country's potential to make positive strides in poverty eradication related efforts.

The information technology and IT enabled services sector and its role in country's economic growth, in terms of its contribution to gross domestic product, exports and employment creation has been steadily increasing. There is a great necessity to find ways and means to improve economic conditions for the betterment of all. 

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Monday, 29 April 2013

How to lock an encrypted drive without rebooting windows 8 everytime

Windows 8 Bitlocker : Locking the drive without rebooting PC

Steps :

Step 1)      Press the ‘Windows + X’ key on the keyboard.

Step 2)      Select “Command Prompt (Admin)” option.

Step 3)      Note: If you're prompted for an administrator password or confirmation, type the password or provide confirmation.

Step 4)      In the Command Prompt window, type the command below and then press Enter key.
manage-bde -lock X:

Note: Here “X” is the drive letter that you want to unlock.

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Wednesday, 20 March 2013

Building a website : beginners perspective

at signs,computers,emails,entertainment,Internet,metaphors,music,music notes,musical notation,PCs,persons,symbols,technology,web sites,women,World Wide Web,WWW
In todays day and age,where computer users are increasing by large numbers monthly,the website has developed as a means of self expression or as a launch point for business pursuits.

There are countless ways of learning how to make a website using such tools as the
WYSIWYG(What You See Is What You Get)HTML Editor.This is basically a point and click to create program.If you want a website fast,try it.
Good places for these are or your internet service provider.They can provide you with a free website where you can really be creative with there (what you see is what you get editor)

HTML stands for Hyper Text Markup Language and was the standard language when the graphical user interface(GUI)was implemented
into the windows operating system.
There are other languages that can be used to make a website,such as Flash,xml,dhtml and a few others.In my opinion,the most flexible language and most easy to learn is html.
A great online source to learn html is html goodies( online tutorials found here are second to none and range from basic to advanced.This is where I learned basic html and I recommend it to anyone who wants to learn the language.

Lets talk about the basic layout of your first page of your website.
Is this a personal website? Will it be a website showcasing products that you intend to sell?
If this is a personal website,You can start by having all your links on the left side of the page,your text content can be in the middle with images if you like.On the right side of the page can be more links and images.You will need to divide the page into 3 sections to accomplish this.It can be done with table commands or with the divison command.Please go to the html goodies( for futher explanations of these and future terms in this article for the best clarification possible.

Now,lets say you want to make a website for your small business that your starting.For example,your going to be selling computer games.
You will want people to know about your website and this entails submitting your website to the major search engines and directories,such as google,yahoo.msn,altavista and others.
Here is a great list of directories,both paid and free.

It is most advantageous for new online business's to register a domain name.This is important for two reasons. First,with a .com domain,your business will look professional.Secondly,from a search engine prospective,a domain name with a .com suffix is more prudent.
You need to pick a domain name that is the most relevant to your business.For example,your selling computer games and accessories.
How about ? You can do a search for available domain names at
Relevancy is a big factor in how the search engines will rank your site,so keep this in mind when choosing a domain name.

You want your small business website to be informative,to the point,and to keep your viewers interested at all times they are on your website..Nothing turns off a website visitor more than the link to a page they click on(yours)to be slow loading into there web browser.

There are ways to speed up the loading process of a webpage into the web browser.If you have alot of images on your website,you should always denote the height and width of the image in the link.
An Example: after the second quotation mark in the word alt.The opening tag is < This goes right by the letter i in the word image. If I do that in this article,I will receive an error becuase there is no such file,its just an example to show you.
Doing this will make your web pages load very quickly into the site visitors web browser.Have a question about the alt""? Ok,I will explain this to you.Lets say your image is of a computer game.
If you would type inside of the quotes of the alt command:
alt="This is the best computer game" Now,when the page loads and someone puts there mouse over the image,what you typed in the alt command will be displayed as text.You can type whatever you want in the alt command,but if your looking for search engine relevancy,I would type in one of your keywords thats relative to the product that displays as the image.
As mentioned before,for further clarification of images,go to the html goodies site( there image tutorial.

To keep the viewer staying on your website,you need to make sure all your links are operational and not dead links.Meaning,there is a page not found error(404) that displays when someone would click on one of your links from your main page.

Meta tags and Keywords are important so your site can receive the highest possible ranking and relevancy. To learn more about meta tags and keywords,go to html goodies( is another topic all together that I wont go into in detail in this article.

I would just like to say that The WYSIWYG(What you see is what you get)html editors are good for the quick fix website,I dont get the gratification of building a website using that method. I code all my webpages by hand in windows notepad. This will take longer but I do receive more satisfaction designing my webpages this way.

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Friday, 4 January 2013

Windows 8 V/s Android

So many things have been said on different websites and blogs about windows 8 since its launch. Bloggers and technologists have studied every feature of windows 8 and drawn a comparison with ios and android.
This blog does not cover technical aspect of windows 8 anywhere. This post draws comparison between both FROM USERS’ MINDSET.

To start with the comparison, I would like to throw a question here:
“Is there any comparison between Linkedin and Facebook”?

Although comparison has been drawn many a times between these two by many people. But my answer is a plain “NO”. while linkedin is targeted at business users, whereas Facebook is targeted on casual users. Although facebook has tried to make space into business users by “facbook pages”, but users are using these two with a clear mindset.

Now come to the point “Windows 8 vs android”…

In a similar fashion mentioned above, we cannot draw a comparison between these (A BIG WHY…).
1.       Android is in the market since a long time and started its journey as a mobile platform. Whereas although windows 8 is launched just now BUT living in people’s mind since a long time as a “Default Platform” for computers (Yes, read it DEFAULT).

2.       Google tried to enter into PC market with “Chromium”, but till the date, not much PC’s are coming preloaded with this OS.

3.       Android perceived synonymous to games, more off a fun value is attached with android. Whereas Since ages office users/business users are using windows as a serious platform (Read it just work platform).

4.       As Google is trying to enter into serious business with “Chromium”, With “Windows 8”, Microsoft is trying to enter into fun business. 

Both of them are trying hard to change people’s perception (At least Windows 8)
(See recent adverts of Windows 8,in which it is very clearly targeted).

The road for Microsoft is comparatively easy. Let’s see, who wins the race.

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Monday, 22 October 2012

Best Target market for online shopping portal are smaller cities?

Is this true that best target market for online shopping portal are smaller cities….YES

The main reasons for expected growth of shopping carts in Indian smaller cities can be cited as follows:
  •  Non-Availability of major brands in smaller cities.
  •  Even if brand stores are available, wide variety of goods are missing. Looking at the buying capacity, companies don’t put complete variety there.
  •   It is easy for companies to put product images on the online shopping cart instead of keeping dead stock on all store locations.
  • Comparison shopping is available without moving at so many places (applicable for non-metros as well as metros).

COD (cash on delivery) has emerged as most favourable buying method in online shopping portals. The Indian mentality of buying is feeling of the product. Until we could see and touch the product, we won’t be buying the product. Although the fear factor of online shopping companies regarding COD had stopped them since a long time. But the major companies could sense this feeling of Indian buyers and has added COD in their shopping carts.

Emerging credit card/debit card availability: Earlier credit card/debit card were not available widely in smaller cities and people were not keen even to use the electronic cards. Indian railways instigated people to go for online shopping card. Keeping themselves away from burgeoning lines on railway counters, people started using cards.

Multi brand vs single brand stores: Most of the famous stores flipkart, jabong, myntra, snapdeal etc. are multi brand stores, where the brands are running their single brand stores too.
During a survey for manufacturing companies in some major cities, we found that people are planning to go for their single brand stores. The major reason found to be was:
  • On multi brand stores, the competitive company’s products will be shown along your side.
  •  On single brand store, once the customer is convinced, he is going to make purchase decision. Whereas on    multi brand store, he will search the products, where a good deal is available.
  •      Mostly bargain hunters are going on multi brand stores, whereas single brand store are creating loyal customers.

The manufacturers are still thinking whether they should adopt this model or not. The reason came out are as follows:
  • Their existing dealer network will be hampered.
  •  They are not being able to gauge, whether they should implement COD (most successful shopping cart model)
     Our shopping cart solutions "Shopping Cart Plus" & "Shopping Cart Lite" has emerged as leading shopping cart solutions to many companies.
    Want to know more: mail us at or drop your queries on our social media pages.

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Friday, 5 October 2012

Tips for creating successful email campaigns

Email marketing can overcome many traditional marketing challenges because you can target audience segments effectively, it’s cost-effective, and the results are easy to track. Consider email marketing to be part of an holistic marketing strategy.

This document provides an overview of established best practices and the newest strategies for improving email response rates. Don’t waste your marketing dollars—or your credibility—on email campaigns that don’t produce results. Instead, improve your list-building techniques and email marketing process in ways that generate the greatest ROI by following these 9 tips.

1. Use targeted lists – Start by creating lists that segment your
audience into target groups. Use criteria such as locale, company,

industry or size, job titles, past purchases, and demographic information. If you can’t segment your leads and customers along those lines today, start by creating custom fields on the lead and account records to come up with these or other meaningful segments.
2. Target your content – You’ll want to send out a lot of emails—but not the same email to everyone. You’ll get the best results by tailoring your message and content to appeal to each audience by following these tips:
  • Don’t send out generic emails – Use short, personalized messages without graphics, sent by the salesperson or lead owner.
  • Include a call to action – For example, provide a link to an article, whitepaper, or recording. You want to get the prospect to your Web site by providing something that’s valuable to him or her.
  • Use industry-specific key words – Speak to the audience in their language.
  • Experiment with rich text HTML and plain text formats – See which gets the best response.
 3. Alert sales – Whenever you execute a campaign, alert sales so they’re ready to respond quickly and appropriately to the resulting leads.

 4. Integrate with your Web site –Use Web-to-lead forms to capture prospect information from visitors to your site. And check out the marketing automation apps on the AppExchange to discover other ways to shorten the time between an inquiry and response. For example, Eloqua makes it possible to score prospect activity and send hot leads to sales through Salesforce CRM.
 5. Develop a social media strategy – Use social media to increase visibility, reinforce your brand, educate prospects, and establish yourself as a trusted advisor and expert. Encourage prospects to participate in your social media channels and use those channels to drive opt-ins for your email database.

6. Drive traffic to your social media channels
– Use the networks you use every day to share messages with friends and your larger network. Ask members of your communities to participate in groups and discussions.

• Engage with prospects through LinkedIn groups.

• Facebook groups are becoming widely used for business marketing. Consider starting a group for your company.

• Use Tiny URLs on Twitter to redirect prospects to a micro-site or landing page.

• Start a blog. It’s one of the best things you can do to help search engines find you. Then use that blog to generate leads and activities for sales. Include links in your emails to drive prospects to your blog.

7. Don’t spam –

Respect your prospects. Your goal is to have a conversation over time—a single email is not a conversation. And pay attention to local laws. For example, the United States has the CAN-SPAM Act, which sets the rules for commercial messages and gives recipients the right to opt out. Every country has its own laws banning email spam. Check out these resources on the topic of spam and permission marketing.

8. Track results –
To keep refining your tactics for increasingly results, you must measure how users respond. Think about what you want to measure and then identify the key performance indicators (KPIs) you want to track. Common metrics for evaluating email campaigns include unique open rates, unique click-through rates, delivery success rates, lead conversions, unsubscribes, and spam complaints. Please note that although you can get insight into lead conversion rates via standard reports, many companies work with AppExchange partners such as Birst and Omniture for more advanced ROI analytics.

9. Nurture campaigns –
Lead nurturing can have a dramatic effect on your sales pipeline. Of course, it’s important to alert your reps to follow up on leads being nurtured. One method to use is lead scoring, which assigns every lead a score, depending on activities such as opening an email, going to your site, or responding to calls to action (CTAs).

Be sure to share high-scoring prospects with your reps. Or simply track such activities and then notify the reps when someone responds after receiving an email; for example by downloading a whitepaper.  
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